Welcome to the July 2024 edition of MediaView, MediaSense’s media and marketing newsletter.
MediaSense Acquires PwC’s UK-based Media Advisory Business
The acquisition will combine the best of both businesses to create one exceptional organisation that enhances MediaSense’s scale, capabilities and offering to clients.
Media 2025: Wave 6 Webinar
Ryan Kangisser hosts a Media 2025: Wave 6 research webinar covering the key learnings and insights around transformation, talent, measurement & the future of agency models.
WFA & MediaSense Research Launches in Cannes
Alongside panellists from Danone, Beiersdorf, Lipton & Jellyfish, MediaSense & the WFA presented initial findings from the upcoming Future of Agency Renumeration study.
Lifting the Lid on Principal Media
Digiday examines viewpoints around the practice of principal media and its implications for marketers, with commentary from Cyd Falkson (Business Director).
Adalytics Report & Colossus SSP Claims
Jamie Richards (Senior Consultant, Digital) responds to recent challenges raised by Adalytics.
Media Week 30<30 Winner
Claire Cuenot (Digital Manager) has been listed as a winner in the 30<30 ‘Newcomer’ category, identifying outstanding talent in the industry. Congratulations Claire!
Download some useful content:
Media 2025: Wave 6
The latest insights related to transformation, talent, measurement & agency models
Download Research
Media Agency Models
Understand how global brands are looking to evolve their agency models
Download Report
Pitch Management
Key stages for running a successful pitch process
Access Here
Proprietary Media
A guide on the challenges and opportunities associated with proprietary media
Read Here
Agency Transition
A guide on achieving a seamless agency transition
Access Guide
Read recent media news:
Industry Reaction to MediaSense x PwC Acquisition
Campaign / Media Leader / City AM / New Digital Age
Digiday
Inside Publicis Groupe’s closed-door Cannes AI push: More via Digiday
Transparency shift: CMOs navigate new norms in agency profit models: More via Digiday