MediaSense & ISBA are delighted to share our latest collaborative report, ‘10 Key Considerations in Managing Supplier Complexity,’ offering guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
Recently, the demands placed on CMOs and their Procurement counterparts have only intensified, driven by the sheer diversity and volume of suppliers they must now oversee – from agencies, adtech and martech providers, to data partners, media owners, effectiveness solutions, and market research firms.
At the core of the paper are 10 guiding principles, designed to help organisations cut through the noise – including:
- Simplifying supplier rosters and shifting from ‘supplier selection’ to ‘supplier enablement’
- Rethinking in-housing and integration strategies
- Leveraging technology and AI thoughtfully
ISBA and MediaSense hope the report acts as a valuable resource for marketers and procurement teams seeking clarity and direction in an increasingly intricate marketing landscape.
Download your copy of Managing Supplier Complexity – 10 Key Considerations by completing the form below:
Press Coverage: The Media Leader: The role of the CMO has become more complex — here’s how we can help | The Media Leader: MediaSense and ISBA report helps marketers deal with supplier complexity