Business Insider reports on major advertisers returning to conservative media platforms, signalling a shift from the widespread brand boycotts of Donald Trump’s first term, when many companies distanced themselves over concerns about brand safety.
Sam Tomlinson, Chief Client Officer at MediaSense, says that “ultimately, big businesses are rational, and they will look to invest in advertising wherever their target audiences are and, provided those environments aren’t toxic or brand-damaging, then you’re happy to place your ads there.”
Read the full article here.