News & Insights

British Airways Appoints Omnicom Media Group to Media Planning and Buying Business
News

British Airways Appoints Omnicom Media Group to Media Planning and Buying Business

British Airways’ global media planning and buying account has been appointed to Omnicom in a MediaSense supported review.

In the Press: Madison Avenue wants a slice of the ‘metaverse’ action — but some advertisers are wary about its lack of guardrails
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In the Press: Madison Avenue wants a slice of the ‘metaverse’ action — but some advertisers are wary about its lack of guardrails

Insider reports on Facebook's big bet on the 'metaverse' - where ad agencies are racing to position themselves as experts on the concept.

In the Press: The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions
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In the Press: The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions

Adweek reports on the decline in reverse auctions and how price is factoring into global media reviews.
MediaSense Supports Perrigo in In-Housing Review
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MediaSense Supports Perrigo in In-Housing Review

MediaSense supports Perrigo in achieving their digital in-housing ambitions.

MediaSense Supports Chanel in Global Media Review
News

MediaSense Supports Chanel in Global Media Review

MediaSense are proud to have supported Chanel in its global media review.

MediaSense Supports Just Eat Takeaway.com in Global Media Review
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MediaSense Supports Just Eat Takeaway.com in Global Media Review

Just Eat Takeaway.com has consolidated its global media buying and planning with IPG Mediabrands’ UM, following a two-way competitive pitch.
Bayer Consolidates Global Media Account Into MediaCom
News

Bayer Consolidates Global Media Account Into MediaCom

Pharmaceutical giant Bayer has awarded MediaCom its global media planning and buying account following a competitive review supported by MediaSense.

MediaSense in the Press: Advertisers Demand Agencies Prove Their Eco Credentials
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MediaSense in the Press: Advertisers Demand Agencies Prove Their Eco Credentials

Insider reports the number of advertisers now asking agencies pitching for their business to lay out their sustainability commitments.

MediaSense in the Press: Post-Pandemic Pitching – Q&A with Ryan Kangisser
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MediaSense in the Press: Post-Pandemic Pitching – Q&A with Ryan Kangisser

Ryan Kangisser talks to ExchangeWire – discussing how MediaSense’s recent funding from Apiary will be used to scale the advisory group, along with how marketers can adapt their pitches in order to capitalise on post-pandemic opportunities.
Apiary Capital Invests in MediaSense to Fuel Expansion and Growth
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Apiary Capital Invests in MediaSense to Fuel Expansion and Growth

MediaSense announces that private equity firm, Apiary Capital LLP has acquired a significant stake in MediaSense to support its ambitious expansion plans.
MediaSense in the Press: Ad Agencies are Facing a Crush of Work But They Don’t Have Enough Staff — 3 Steps They’re Taking to Fix the Problem
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MediaSense in the Press: Ad Agencies are Facing a Crush of Work But They Don’t Have Enough Staff — 3 Steps They’re Taking to Fix the Problem

As global brands hit restart on advertising spend, Insider reports on how agencies have a big opportunity to win big business but face challenges with staffing.

MediaSense in the Press: What’s the ‘New Normal’ for New Business Pitches?
News

MediaSense in the Press: What’s the ‘New Normal’ for New Business Pitches?

What has changed in the never-ending chase for new clients and agency partners? The Drum reports on the post-pandemic ‘new normal for new business pitches.