News & Insights

DECONSTRUCTING: Google Restricts Contextual Data in Programmatic Auctions
News

DECONSTRUCTING: Google Restricts Contextual Data in Programmatic Auctions

Marcus Chomyszyn breaks down Google’s announcement that it will restrict contextual content category information from February 2020.
News in Brief – A Topical Look at a Month in Media and Marketing
News

News in Brief – A Topical Look at a Month in Media and Marketing

MediaSense’s Ben Parnall, Anita Barnett, Max Youngman, Andrew Mills and Joe Boulter round up a month in media and marketing.
More Ads on TV – Is It Really the Change Advertisers Want to See?
News

More Ads on TV – Is It Really the Change Advertisers Want to See?

Max Youngman and James Glendennan look at heavy cost inflation in the TV advertising market.

MediaSense in the press: Dentsu Aegis planning and buying move ‘makes sense’
News

MediaSense in the press: Dentsu Aegis planning and buying move ‘makes sense’

MediaSense Director and Co-founder, Graham Brown shares his views on Dentsu Aegis Network’s move to bring its UK planning and buying teams back together.

Wishing Our Clients and Partners a Merry Christmas and a Happy and Healthy New Year
News

Wishing Our Clients and Partners a Merry Christmas and a Happy and Healthy New Year

MediaSense are supporting MacMillan Cancer Support with a charitable donation over the festive period.

MediaSense Appoints Ex Reckitt Benckiser’s Andrea Bernhardt as Strategy Director
News

MediaSense Appoints Ex Reckitt Benckiser’s Andrea Bernhardt as Strategy Director

Global media advisors, MediaSense announce appointment of Andrea Bernhardt to broaden growing global marketing transformation practice.

Perrigo appoints Wavemaker for media planning in European and Australian markets
News

Perrigo appoints Wavemaker for media planning in European and Australian markets

Perrigo has appointed Wavemaker for media planning in both the European and Australian markets. MediaSense are proud to have worked alongside Perrigo to run this latest review.
MediaSense in the press: IPG Mediabrands CEO Daryl Lee – Media agencies are ‘moving away from scale to strategic capabilities’
News

MediaSense in the press: IPG Mediabrands CEO Daryl Lee – Media agencies are ‘moving away from scale to strategic capabilities’

MediaSense Director and Co-founder, Graham Brown shares his views on the strategic capabilities of IPG Mediabrands.

Macmillan Cancer Support appoints Publicis Media’s Zenith to handle UK media planning and buying
News

Macmillan Cancer Support appoints Publicis Media’s Zenith to handle UK media planning and buying

Macmillan Cancer Support has awarded its media account to Zenith UK. MediaSense are proud to have worked alongside Macmillan Cancer Support to run this latest review.
MediaSense in the press: What Disney’s media decision says about adland right now
News

MediaSense in the press: What Disney’s media decision says about adland right now

A view from MediaSense Co-founder and Director, Graham Brown on Disney’s media decision to split the majority of its global media between Publicis and Omnicom.
MediaSense in the press: New Digital Age Viewpoints: The move to in-housing
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MediaSense in the press: New Digital Age Viewpoints: The move to in-housing

MediaSense Co-founder and Director, Andy Pearch contributes to New Digital Age’s latest viewpoint on in-housing.
MediaView – September 2019
News

MediaView – September 2019

In the September edition of MediaSense's newsletter, MediaView we look at the future of media auditing in a performance-based world, why Google has blocked Adobe from its Ad Exchange and investigate if the quality of viewability Is really Improving.