News & Insights

Festival Intelligence: Customer centricity
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Festival Intelligence: Customer centricity

As marketers continue to overcome the critical barriers currently holding them back, the age of customer centric communications might not be as far off as we think. Our partnered research on customer centricity with OxfordSM features in M&M Global's Festival Intelligence.
Five steps to better digital media management
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Five steps to better digital media management

As brands grapple with the complexity and fragmentation of the digital media supply chain, Dan Brown, MediaSense's Director of Digital Performance, features in WARC highlighting the five steps they can take to improve digital media communications.
Does Publicis Groupe's reliance on Microsoft for Marcel show that agency groups can't deliver digital transformation at scale?
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Does Publicis Groupe's reliance on Microsoft for Marcel show that agency groups can't deliver digital transformation at scale?

Ryan Kangisser, Digital Partner at MediaSense, shares his views in Campaign: "Agencies need to adopt an agile, agnostic, customer-first approach to deliver digital transformation at scale."
Accenture faces conflict of interest and questions over buying programmatic and auditing media
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Accenture faces conflict of interest and questions over buying programmatic and auditing media

"If Accenture want to be a solutions provider, they can’t also be marking competitors’ homework.” Featuring in Campaign, Graham Brown highlights the conflict of interest of a consultant with both a buying and auditing unit.
Trend Snapshot: Data quality (WARC Subscription)
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Trend Snapshot: Data quality (WARC Subscription)

Ryan Kangisser, Digital Partner at MediaSense, features in the latest WARC Trends on data quality issues and the challenges brands face to overcome them.

What WPP’s board should do next: 10 prescriptions for business after Sorrell
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What WPP’s board should do next: 10 prescriptions for business after Sorrell

"Don't panic, focus on what the clients' really want." Featuring in Ad Age, MediaSense Co-founder Graham Brown shares his views on the next steps WPP's board should take for life after Sorrell.
MediaSense and OxfordSM launch The C3 Partnership
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MediaSense and OxfordSM launch The C3 Partnership

Global media advisory firm MediaSense and strategic marketing consultancy OxfordSM today launch The C3 Partnership, a joint consultancy in response to a growing demand from clients seeking to address the challenge to deliver customer-centric communication.
Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?
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Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?

"Data breaches of all different levels have become a regular event for today’s consumer and while this latest breach is deplorable, it is unlikely to impact Facebook too much." Featuring in Campaign, Ryan Kangisser, MediaSense Partner, shares his views on the impact the recent Facebook scandal will have on trust for the brand.
Ramping up our UK digital team with two new appointments
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Ramping up our UK digital team with two new appointments

MediaSense appoints Theo Johnson as Digital Director, and Stuart Lowe as Digital Manager to deliver on client demand for deep digital expertise, more rigorous governance and measurable value against their digital marketing activities.
Who owns viewability, verification and programmatic?
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Who owns viewability, verification and programmatic?

Ryan Kangisser, Digital Partner joined other digital specialists on a Datorama Limitless panel to discuss data ownership. Watch the highlights from the event.

ISBA Release Second Version of the Media Services Framework
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ISBA Release Second Version of the Media Services Framework

Industry leading Media Framework for client/agency partnerships best practice
MediaSense and adidas take to the Mainstage at Festival of Media Global
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MediaSense and adidas take to the Mainstage at Festival of Media Global

Graham Brown, Co-founder of MediaSense and Simon Peel, Global Media Director, adidas will discuss why agency operating models are in a state of flux, and how marketers are responding to the evolving dynamic to take more control of their media eco-systems.