News & Insights

Opinion

DECONSTRUCTING: Moat acquired by Oracle

Oracle's recent Moat acquisition goes under the microscope this week, drawing conclusions on why they have purchased the third-party verification vendor.

Opinion

The swing of the media metronome

With so much attention on brand reputation and media effectiveness, MediaSense director Andy Pearch believes the perpetual swing of media is moving once again. Are you ready for the change?

Opinion

Focus on brand safety – The Great Google Fallout

“Brands and agencies alike have become increasingly frustrated with how technology companies have insisted on ‘marking their own homework’ and allowed brand safety standards to slip." As pressure mounts on Google over recent brand safety issues, we break down what the implications are for the industry; the brands that are considering their position and the reaction of media holding companies.

Opinion

GUIDE: How to strengthen your media agency contract

Find out how you can align your business objectives with your media agency contract. Our contract guide 'strong fences make for good neighbours' identifies ways brands can strengthen relationships and ensure the right balance is held with your media agency.

Opinion

WHITEPAPER: The UK TV Advertising Market: battered, bruised, broken?

In an industry worth over £5bn in 2016; the TV marketplace is one of the strongest advertising platforms in the UK. However, major market factors have the potential to impact the structure of the marketplace over the upcoming 12 to 24 months. This in-depth, industry whitepaper assesses the key market forces that will drive the TV advertising marketplace over the next two years.

Opinion

Project Rio – Media baron’s folly or industry saviour?

The print advertising industry in the UK has endured consistent revenue declines for over a decade. In the halcyon days of 2007, national press revenues sat at around £1.7bn - over the last ten years this figure has dropped by over 50%. The question being asked today is whether the fabled Project Rio can survive, and if so whether it can succeed in turning around the industry’s fortunes?

Opinion

Brands must regain control in the third media era

We’re entering the third era of commercial media, where clients fear losing control to an all-powerful group of technology platforms. We address the core issues around ownership & quality of data, imbalance of agency trading & planning and emerging partner/supplier models. All is not lost.

Opinion

Should more media owners disclose agency rebates?

In light of more media owners coming forward and disclosing rebate and discount deals in place with agencies, Graham Brown features in Campaign alongside other industry experts answering the question, "should more media owners come forward and disclose agency rebates?"

Opinion

What lies around the corner? The media agenda for 2017

All the indications are that 2017 will be a pivotal year in media. Here are 8 topics which we believe will be exercising the industry this year.

Opinion

TV Advertising – Still resilient or existentially challenged?

2016 “The Year of Mobile” will be remembered as the year the digital behemoths turned their guns on TV. Another week, another piece of research or PR is published which beats the brow of TV advertising as an ‘old fashioned and out-dated’ media. While TV often faces new and significant challenges from digital competitors these threats can be over-stated.

Opinion

95/5 – There’s more to media than transparency

Another day, another article on media transparency. It’s a hot topic understandably, but it’s not the only game in town.

Opinion

Five questions marketers need to ask their media partners now

Ryan Kangisser, digital partner of global media advisory firm MediaSense, provides five key questions that marketers should take to their agencies if they want to gain greater transparency in their relationship.