Our digital partner Ryan Kangisser asks if clients are sleepwalking into tech monopolies on AdAge.com
To deliver better outcomes for their clients, it seems media agencies will need to get used to ceding more control. Andy Pearch looks into the cost of transparency.
The scale of online ad fraud is simply unknowable, according to the IAB – one of the key organisations tasked with helping put the issue right.
While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.
MediaSense are proud to have supported Co-op Group’s media pitch, focused on selecting a new agency partner to unify their diverse family of businesses to become ‘One Co-op’.
Our Code of Practice offers guidance to brand organisations, media agencies, platforms and auditors/advisors on how we as an industry can work collaboratively and transparently.
