Media audit programmes have become outdated, designed to benefit auditor and agency, not business & brand growth. Brands are seeking change.
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Media Measurement, Effectiveness and Diversity: David Strome reflects on the key learnings from the 2023 ANA Media Conference.
Jamie Richards looks at the considerations when serving advertising onto sites with A.I or ‘farmed’ content.
Recently released in a research preview by OpenAI, Brian Akperi explains the potential power of ChatGPT for search, brands & developers.
Ian Whittaker and Sam Tomlinson discuss the language of the CFO for success in the boardroom.
Dan Brown and Leonardo Oliveira explore in-housing requirements and recommendations following a visit to Campaign's In-housing Summit 2022.
Sustainability, E-commerce and Uncertainty; Dan Brown, Digital Practice Lead & Leonardo Oliveira, Digital Strategy Director at MediaSense summarise the key learnings from DMEXCO.
Why Media Auditing is about to enter its renaissance period, how brands can make conscious ESG choices that matter and...are the walls set to fall on the tech monopolies? MediaSense's newsletter, MediaView, is live.
Sam Tomlinson on the AdTech Heroes podcast
Digital Strategy Director, Leonardo Oliveira summarises some of the key shifts which have been observed over the last 2 years.
Replay MediaSense’s latest webinar covering key learnings from the latest wave of our Media:2020 programme, Media 2025.
