News & Insights

Opinion

Marc Pritchard: One year on (INFOGRAPHIC)

2017 was a turbulent year for the media industry, from The Times 'Big brands fund terror' exposé through to News UK domain spoofing, we've summed up the key milestones since Marc Pritchard's 'rallying cry' in a month by month infographic.

Opinion

The 2018 Media Outlook: Six key trends to watch out for

Deciding on how and where to spend budget wisely is of significant strategic importance to thousands of brands around the world. Andy Pearch, MediaSense co-founder shares his thoughts on the 6 key trends marketers need to keep a close eye on in 2018.

Opinion

Media needs to rediscover the human touch

Automated processes are basis for doing business in many areas of media, and are on the rise, but with the level of transparency in the programmatic supply chain still problematic, is a more human approach needed? Katja Haars, MediaSense GmbH managing partner, explains why.

Opinion

Pool-based auditing no longer best practice

Pool-based auditing is almost 50 years old. Andy Pearch, MediaSense co-founder, looks at how this critical process is being used in a different way and how value-based auditing is now being adopted as best practice.    

Opinion

Five key media trends to watch

We have identified five fundamental changes to the industry which will be important for brands, agencies and marketing teams alike.

Opinion

Out-of-home – from pasting panels to delivering audiences

The out-of-home industry can capitalise on the fragmented digital environment with its own digital proposition, writes Media Analyst James Glendennan.

Opinion

The world's first Cost Per Second platform – Q&A with Marc Guldimann, Parsec

In the latest of our Q&A series, we are joined by Marc Guldimann, CEO & Founder of Parsec, the world's first Cost Per Second platform for mobile.

Opinion

Can blockchain technology fix programmatic transparency?

Three media blockchain projects have been announced in the space of just a few weeks - could this be the sign of things to come? Jon Bradshaw, MediaSense CTO, explains whether blockchain can provide the transparency that advertisers seek.

Opinion

Media2020: Refresh – Helping brands prepare for the future

The new research study from MediaSense, designed to help marketers benchmark their thinking as they prepare their business for the future media ecosystem.

Opinion

TV advertising in 2017 – A house of cards

'Audiences & revenues have passed their ‘peak oil’ moment, where growing agency investment & stable audiences delivered increasing profit margins for media owners.' Analyst James Glendennan gives his opinion on what 2017 holds for TV.

Opinion

The role of the in-house marketing technologist – Q&A with Rebekah Kennedy, Heineken

For our latest Q&A, we are delighted to welcome Rebekah Kennedy, Marketing Technology Manager at Heineken who talks to Ryan Kangisser about the role of the in-house Marketing Technologist, and what our industry can learn from this critical capability which is becoming more pronounced within certain brands.

Opinion

INFOGRAPHIC: The 10 principles of programmatic

The ‘10 principles of programmatic governance’ act as a guide to help brands drive greater performance and transparency within the process. Download the infographic to better understand how you can take more control of your programmatic set-up.