News & Insights

MediaSense Supports Stada in EMEA Media Planning and Buying Review
News

MediaSense Supports Stada in EMEA Media Planning and Buying Review

The consumer healthcare business has consolidated media duties across the region for the first time in MediaSense supported review.

MediaView – December 2021
News

MediaView – December 2021

WFA & MediaSense launch new study into ‘Working/Non–Working’, the team present at the ANA and Charlie Blum and Alexis Scott are both shortlisted for the 2022 Female Frontier awards.

Government Announces New Media Buying Partnership, in MediaSense Supported Review
News

Government Announces New Media Buying Partnership, in MediaSense Supported Review

After a competitive tender run by The Crown Commercial Service and supported by MediaSense, GCS (Government Communication Service) has announced their new media buying partnership.

Another Turbulent Year for Facebook, Now Meta: How Should Brands Respond?
Opinion

Another Turbulent Year for Facebook, Now Meta: How Should Brands Respond?

Now is the time for brands to put in place effective internal media practices, so they can manage the social media behemoth as it adapts.

Wishing Our Clients and Partners a Merry Christmas and a Happy and Healthy New Year
News

Wishing Our Clients and Partners a Merry Christmas and a Happy and Healthy New Year

This festive period MediaSense have chosen to support WaterAid through a charitable donation.
MediaSense & WFA Launch Study Into ‘Working/Non–Working’ As Brands Seek New Approach
News

MediaSense & WFA Launch Study Into ‘Working/Non–Working’ As Brands Seek New Approach

MediaSense, in partnership with the WFA are delighted to launch a new study focused on the evolving use of ‘Working/Non-working’ and how digital transformation is accelerating the impetus to create a new taxonomy.

MediaSense Talent Shortlisted in Campaign’s Female Frontier Awards
News

MediaSense Talent Shortlisted in Campaign’s Female Frontier Awards

MediaSense are delighted to announce that Charlie Blum and Alexis Scott have been shortlisted for Campaign's Female Frontiers Awards 2022.

MediaSense at the ANA – Building a Future-Facing Media Agency Relationship
Opinion

MediaSense at the ANA – Building a Future-Facing Media Agency Relationship

Is it possible for brands to future-proof their agency relationships? David Strome looks at the The explosion of direct or consumer innovation and the almost limitless opportunities for media agencies.

MediaSense Supports Dyson in Global Media Account Review
News

MediaSense Supports Dyson in Global Media Account Review

Dyson has appointed IPG Mediabrands to handle its global media planning, buying and paid search in a MediaSense supported media review.

MediaSense Supports Comparethemarket.com in Media Review
News

MediaSense Supports Comparethemarket.com in Media Review

Comparethemarket.com has appointed OMD UK to handle its media planning and buying and Croud to manage its paid search, following a competitive review supported by MediaSense.

The Coca-Cola Company Names WPP as Global Marketing Network Partner Following Process Run by MediaSense
News

The Coca-Cola Company Names WPP as Global Marketing Network Partner Following Process Run by MediaSense

Following the launch in March this year, Coca-Cola's Global Media Review has concluded with WPP appointed as Coca-Cola's global marketing network partner.

British Airways Appoints Omnicom Media Group to Media Planning and Buying Business
News

British Airways Appoints Omnicom Media Group to Media Planning and Buying Business

British Airways’ global media planning and buying account has been appointed to Omnicom in a MediaSense supported review.