News & Insights

In the Press: Madison Avenue wants a slice of the ‘metaverse’ action — but some advertisers are wary about its lack of guardrails
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In the Press: Madison Avenue wants a slice of the ‘metaverse’ action — but some advertisers are wary about its lack of guardrails

Insider reports on Facebook's big bet on the 'metaverse' - where ad agencies are racing to position themselves as experts on the concept.

In the Press: The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions
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In the Press: The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions

Adweek reports on the decline in reverse auctions and how price is factoring into global media reviews.
MediaSense Supports Perrigo in In-Housing Review
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MediaSense Supports Perrigo in In-Housing Review

MediaSense supports Perrigo in achieving their digital in-housing ambitions.

MediaSense Supports Chanel in Global Media Review
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MediaSense Supports Chanel in Global Media Review

MediaSense are proud to have supported Chanel in its global media review.

MediaSense Supports Just Eat Takeaway.com in Global Media Review
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MediaSense Supports Just Eat Takeaway.com in Global Media Review

Just Eat Takeaway.com has consolidated its global media buying and planning with IPG Mediabrands’ UM, following a two-way competitive pitch.
Bayer Consolidates Global Media Account Into MediaCom
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Bayer Consolidates Global Media Account Into MediaCom

Pharmaceutical giant Bayer has awarded MediaCom its global media planning and buying account following a competitive review supported by MediaSense.

MediaSense in the Press: Advertisers Demand Agencies Prove Their Eco Credentials
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MediaSense in the Press: Advertisers Demand Agencies Prove Their Eco Credentials

Insider reports the number of advertisers now asking agencies pitching for their business to lay out their sustainability commitments.

MediaSense in the Press: Post-Pandemic Pitching – Q&A with Ryan Kangisser
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MediaSense in the Press: Post-Pandemic Pitching – Q&A with Ryan Kangisser

Ryan Kangisser talks to ExchangeWire – discussing how MediaSense’s recent funding from Apiary will be used to scale the advisory group, along with how marketers can adapt their pitches in order to capitalise on post-pandemic opportunities.
Apiary Capital Invests in MediaSense to Fuel Expansion and Growth
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Apiary Capital Invests in MediaSense to Fuel Expansion and Growth

MediaSense announces that private equity firm, Apiary Capital LLP has acquired a significant stake in MediaSense to support its ambitious expansion plans.
MediaSense in the Press: Ad Agencies are Facing a Crush of Work But They Don’t Have Enough Staff — 3 Steps They’re Taking to Fix the Problem
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MediaSense in the Press: Ad Agencies are Facing a Crush of Work But They Don’t Have Enough Staff — 3 Steps They’re Taking to Fix the Problem

As global brands hit restart on advertising spend, Insider reports on how agencies have a big opportunity to win big business but face challenges with staffing.

MediaSense in the Press: What’s the ‘New Normal’ for New Business Pitches?
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MediaSense in the Press: What’s the ‘New Normal’ for New Business Pitches?

What has changed in the never-ending chase for new clients and agency partners? The Drum reports on the post-pandemic ‘new normal for new business pitches.
MediaView – July 2021
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MediaView – July 2021

MediaSense launch our next generation media auditing platform, DiPA. Practical steps advertisers can take right now for a cookieless future and we re-examine the role of proprietary media in 2021. The July edition of MediaView, MediaSense’s monthly media and marketing newsletter is now live.