News & Insights

Advertiser Strategy for a Cookieless Future: What Should I be Doing Right Now?
Opinion

Advertiser Strategy for a Cookieless Future: What Should I be Doing Right Now?

Advertisers may have some added time on their side but that should not mean a pause in preparation for the cookieless future.

Understanding Proprietary Media in 2021 – Best Practice for Advertisers
Opinion

Understanding Proprietary Media in 2021 – Best Practice for Advertisers

Re-examining how the proprietary media proposition has evolved and best practise for clients to consider when entering into a proprietary agreement with their agencies.
ISBA Launches Latest Media Framework with MediaSense as Key Advisor
News

ISBA Launches Latest Media Framework with MediaSense as Key Advisor

MediaSense are proud to have advised ISBA in the development of the latest Media Contract Framework.

MediaSense in the Press: Why Some Media Agencies are Bowing Out of Pitches for This Year’s Mediapalooza
News

MediaSense in the Press: Why Some Media Agencies are Bowing Out of Pitches for This Year’s Mediapalooza

Digiday reports on the recent wave of advertising giants with accounts in review and how some media agencies have chosen to bow out before the review process begins.

Sam Tomlinson Recognised as one of Campaign’s “40 Over 40” Influential Figures in UK Media
News

Sam Tomlinson Recognised as one of Campaign’s “40 Over 40” Influential Figures in UK Media

UK winners of Campaign 40 Over 40 revealed
MediaSense Launches Next Generation Media Auditing Platform, DiPA™ (Digital Performance Analytics)
News

MediaSense Launches Next Generation Media Auditing Platform, DiPA™ (Digital Performance Analytics)

Innovative digital evaluation solution enables advertisers to unlock incremental performance and value from their investments.

MediaSense in the Press: Reviews from Unilever, Coca-Cola & Facebook Bring Mediapalooza II to a Pitch Theater Near You
News

MediaSense in the Press: Reviews from Unilever, Coca-Cola & Facebook Bring Mediapalooza II to a Pitch Theater Near You

Ad Age reports on the ‘Mediapalooza panel’ at the ANA Media Conference in Aventura, Florida.
45% of the Current Global Pitch Market Managed by MediaSense, COMvergence Spotlight Report Confirms
News

45% of the Current Global Pitch Market Managed by MediaSense, COMvergence Spotlight Report Confirms

COMvergence releases Q2 2021 Spotlight Report with MediaSense's Q2 media reviews representing 45% of the current global pitch market.

ISBA & Infectious Media Report – Why Digital Transformation of Media is Defining its Future
News

ISBA & Infectious Media Report – Why Digital Transformation of Media is Defining its Future

Ryan Kangisser contributes to ISBA and Infectious Media’s latest report- investigating the next wave of digital transformation.

MediaView – May 2021
News

MediaView – May 2021

MediaSense listed in Campaign’s Best Places to Work, The team present at the ANA Media Leadership Committee alongside Sanofi and sign up to our latest event: Can the Cookieless World be Made to Measure?
Event – Blis & Fix Live : Can the Cookieless World be Made to Measure?
News

Event – Blis & Fix Live : Can the Cookieless World be Made to Measure?

The end of 3rd party cookies and IDFAs causes unprecedented change in our industry. Leonardo Oliveira, Digital Strategy Director at MediaSense joins a Blis & Fix panel to discuss the perfect storm and what's ahead.

MediaSense & Sanofi Present at the ANA Media Leadership Committee – Lessons Learned Pitching in a Pandemic
News

MediaSense & Sanofi Present at the ANA Media Leadership Committee – Lessons Learned Pitching in a Pandemic

With many North American media pitches in progress or on the horizon, Sanofi and MediaSense were recently invited to the ANA Media Leadership Committee to share the collective pitch management learnings.