News & Insights

MediaSense in the Press: Inside the Lucrative and Murky World of Advertising Search Consultants
News

MediaSense in the Press: Inside the Lucrative and Murky World of Advertising Search Consultants

Insider speaks with agency, consulting, and marketing execs about how the consultancy field operates. MediaSense Co-founder and CEO, Graham Brown features discussing the need for independence.

MediaSense Listed in Campaign’s Best Places to Work 2021
News

MediaSense Listed in Campaign’s Best Places to Work 2021

As the COVID-19 pandemic turned office life upside down and pushed employee wellbeing to the fore, Campaign’s Best Places to Work survey reveals which companies met the challenge.
MediaSense in the Press: What’s With all the Media Pitches? Clients Want Agencies to be ‘Part of the Fabric’
News

MediaSense in the Press: What’s With all the Media Pitches? Clients Want Agencies to be ‘Part of the Fabric’

Four months into 2021 and with waves of media pitches in progress or on the horizon, The Drum references MediaSense and ISBA’s Media 2020 research in its latest pitch-focused think piece.
MediaSense in the Press: Brands Rethink In-Housing Plans After Tactic Was ‘Put on Ice’ Amid Pandemic
News

MediaSense in the Press: Brands Rethink In-Housing Plans After Tactic Was ‘Put on Ice’ Amid Pandemic

With in-housing now back on the agenda for advertisers post-pandemic, Ryan Kangisser shares his views on in-housing with Digiday.

MediaSense Supports Purplebricks in Pitch Process – UM Named UK Media Agency of Record
News

MediaSense Supports Purplebricks in Pitch Process – UM Named UK Media Agency of Record

Purplebricks, the UK digital estate agency has appointed UM UK as its media agency of record. The appointment follows an agency selection process supported by MediaSense.

MediaView – March 2021
News

MediaView – March 2021

TViQ™ Report 2020 launches, MediaSense present Pitch Learnings & Best Practice for 2021 at ISBA and MediaSense Co-founder and CEO, Graham Brown talks to Insider Intelligence.

MediaSense In the Press: 13 Top Consulting Firms That Help Decide Which Advertising Agencies Will Win Millions in Ad Spending
News

MediaSense In the Press: 13 Top Consulting Firms That Help Decide Which Advertising Agencies Will Win Millions in Ad Spending

Insider Intelligence interviews MediaSense Co-Founder & CEO, Graham Brown.

MediaSense & ISBA Webinar – Pitch Learnings in 2020 and Best Practice for 2021
News

MediaSense & ISBA Webinar – Pitch Learnings in 2020 and Best Practice for 2021

Eva Landuyt and Ian Anders recently spoke at ISBA's Procurement group, COMPAG.
Rivals to Bedfellows; Telegraph Media Group Outsources Print Sales to Mail Metro Media
News

Rivals to Bedfellows; Telegraph Media Group Outsources Print Sales to Mail Metro Media

Mark Jones lists recommendations for advertisers as The Telegraph Media Group Outsources Print Sales to Mail Metro Media.
‘A Year Like No Other’ – MediaSense TViQ™ Report Reveals Over £150m in TV Ad Revenue from New Advertisers in 2020
News

‘A Year Like No Other’ – MediaSense TViQ™ Report Reveals Over £150m in TV Ad Revenue from New Advertisers in 2020

MediaSense releases TViQ™ 2020 report - finding over £150m in TV ad revenue came from new advertisers in 2020.
MediaView – February 2021
News

MediaView – February 2021

A digital transformation focused Q&A with Leonardo Oliveira, Julian Smith looks at how to plug potential revenue gaps with best practice measurement and analytics and Matthew Chapman wraps up key take homes from Campaign’s 2021’s TV Advertising Summit.

Deconstructing Clubhouse
Opinion

Deconstructing Clubhouse

Still in its infancy, will Clubhouse will be leveraged by marketers beyond an insight, entertainment, or networking platform? Leonardo Oliveira looks at Silicon Valley’s latest unicorn.