With regulators ruling IAB Europe’s Transparency & Consent Framework is in breach of laws protecting people’s data privacy, MediaSense experts outline advice for advertisers:
Research report identified a circle of creativity, talent and reputation at the heart of UK advertising exports success.
Six key lessons to embrace. MediaSense experts, Eva Landuyt and David Strome share learnings from running global media pitches during COVID.
MediaSense presents at recent WFA Media Forum, The North American perspective on Media Management, Looking at life without third-party cookies and meet MediaSense’s latest hires.
MediaSense recently presented at the WFA Media Forum on Media Transformation. Ryan Kangisser joined Global Head of Digital at Coca-Cola, Anthony Martinez to discuss Coca-Cola's transformation journey over the last 18 months.
Jonathan Ho investigates the evolution of the first-party cookie as it gears up to comply with an ever-increasing number of global privacy laws.
Key New Hires for MediaSense - Aparna Potdar joins MediaSense as Head of Operations, Nicola Poynter joins as Head of Products and Julian Smith joins as Business Director.
David Strome joined MediaSense in February 2020 to support MediaSense’s growing North American client portfolio. His agency, client and global advisory experience makes for a unique perspective on the challenges now faced in the current media landscape.
FMCG giant, Kraft Heinz retains Publicis Groupe’s Starcom as its US media planning and buying agency and appointed Dentsu Aegis Network’s Carat to its Canadian and International regions.
MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views with Digiday on how the pitch market is adjusting to current economic climate.
In the July edition of MediaView Ryan Kangisser reflects on 10 years of digital transformation, Laura Musto looks into the implications of the recent Facebook boycott and we outline MediaSense's recent grant from Innovate UK.
Ryan Kangisser joined MediaSense in 2010 to build a scalable digital advisory offering to brands. MediaView talks to Ryan about his 10 year milestone and his observations of an ever-evolving media ecosystem.
