BMW Mini tops the best performing TV campaigns of the week.
"All too often strategy is an incoherent collection of ideas ‘bound together’ by a bewildering array of tech and tools." Graham Brown shares his views on the diminished role for strategy in media pitches.
The Out of Home sector is more buoyant than ever before, but with significant challenges on the horizon. James Glendennan shares his point of view on the challenges and steps needed to ensure it remains a key media channel.
Is the media auditing market heading for disruption? Andy Pearch discusses the 'modern media audit', where data analytics, customisation, speed and transparency are king.
Volkswagen’s Skoda Karoq tops the best performing TV campaigns of the week.
MediaSense launches TViQ™, the UK’s fastest TV campaign evaluation tool, to give brands fast insights and complete visibility of their TV performance.
"Their engagement in the CPC and voice-activated search spaces means they are challengers in both existing, and emerging spaces." Featuring in Mediatel, Theo Johnson shares his thoughts on Amazon becoming the next big advertising challenger to the Duopoly.
LV= appoints Initiative with £20m media planning and buying duties following media review handled by MediaSense.
Do brands have the same duty of care, given that advertisers fund the platforms in question? Ryan Kangisser, Digital Partner, shares his views with Mediatel on brand responsibilities for social media addiction.
MediaSense welcomes Mark Jones as Client Director, strengthening our growing UK client service team.
Can multi-billion dollar spend on influencer marketing be justified? Theo Johnson, Digital Director, highlights the important considerations for brands to ensure investment isn’t wasted.
Following the release of OFCOM's annual review of the UK communications sector, Andy Pearch, MediaSense Co-founder, highlights the 10 Key Takeaways for Media Planners, Buyers and Advertisers.
