News & Insights

'Treat the pitch with respect – and never mind about the lovely gestures'
News

'Treat the pitch with respect – and never mind about the lovely gestures'

Ryan Kangisser, Digital Partner, responds to the recent article on pitch process by MediaCom's Toby Jenner in Campaign.
Is MediaMonks a sound first acquisition for Sir Martin Sorrell?
News

Is MediaMonks a sound first acquisition for Sir Martin Sorrell?

"Start as you mean to carry on." As Sorrell makes the first acquisition for S4 Capital in MediaMonks, Graham Brown shares his thoughts with Campaign.
The decline of TV audiences – how your brand can fight back
Opinion

The decline of TV audiences – how your brand can fight back

As advertising costs soar and TV audiences become harder to reach, MediaSense's James Glendennan outlines the steps brands are taking to maximise returns without compromise on campaign cost and quality.
Breaking down silos: Data & technology are transforming marketer operating models
News

Breaking down silos: Data & technology are transforming marketer operating models

As featured in ExchangeWire, Ryan Kangisser discusses the dramatic transformation of marketer operating models, and the characteristics of successful brand adaptation.

Mastering the challenge of measuring digital video
Opinion

Mastering the challenge of measuring digital video

When you look a little more closely at how video is measured, things begin to unravel...Theo Johnson, Digital Director explains what brands need to consider in order to deliver insightful video performance.
Transparency – does it come with a cost?
News

Transparency – does it come with a cost?

adidas' Simon Peel took the subject head-on with MediaSense's Graham Brown at the Festival of Media Global, discussing collaboration, synchronicity and moving away from vanity KPI’s to deliver better business outcomes.

MediaSense supports adidas with $300m global media pitch
News

MediaSense supports adidas with $300m global media pitch

From Portland to Tokyo and everywhere in between, the MediaSense team had the privilege of working with adidas on their global media pitch, won by MediaCom.
MediaSense partners with Co-op to review media account
News

MediaSense partners with Co-op to review media account

Helping build a stronger Co-op by delivering value and growth to meet the strategic aims of the business.
MediaSense appoints senior client lead to deliver growth
News

MediaSense appoints senior client lead to deliver growth

MediaSense welcomes Lea Cecil as new Client Director to help drive forward our best-in-class client service offering.
MediaSense supports The Open University with annual £17m brief to widen participation in Higher Education
News

MediaSense supports The Open University with annual £17m brief to widen participation in Higher Education

MediaSense is proud to be supporting The Open University through the pitch process as they look to evolve their brand and drive growth.
Event: Brands Take Back Control
News

Event: Brands Take Back Control

MediaSense partners with WARC on a brand-led series of events exploring how marketers are taking back control of their media ecosystem. A unique opportunity to hear from Direct Line's Mark Evans, The Marketing Society's 'Marketing Leader of the Year 2018' and eBay's Marketing Director Gareth Jones, on their journey to more control.
Our guide to managing digital media performance
News

Our guide to managing digital media performance

'A guide to better digital media performance', covers the biggest challenges marketers face today and acts as a guide to achieving greater success with digital media investments.