News & Insights

The great media agency transparency debate

"Just because a system has to evolve does not necessarily mean it is broken." As featured in Campaign, Graham Brown and leading figures in the industry react to Scott Moorhead's explosive claims last week that the media agency model is "broken".

News

Changing of the guard – why digital media deserves a better audit

The advent of digital technology is transforming media buying; from a transactional activity into project management. A digital media buyer can make a huge impact on the eventual outcome of a campaign - the difference between excellence and failure is determined by the buyer’s ability to optimise five key levers.

News

MediaSense judge Grand Prix for CMA International Content Marketing Awards

"The integrated use of media, data and technology to power the creation and delivery of content ideas has been truly fascinating." Graham Brown, co-founder, was invited to be part of the judging panel for the CMA International Content Marketing Awards 2016 Grand Prix prize.

News

MediaSense 'Code of Practice' can help deliver more trusting and transparent industry relationships

Recent comments on the ANA transparency report by Irwin Gotlieb, global chairman of GroupM, highlighted the need for an industry Code of Practice. MediaSense recently published guidelines for advertisers, media agencies, buying groups and media advisors to pledge greater transparency for all parties involved.

Opinion

TV Advertising – Still resilient or existentially challenged?

2016 “The Year of Mobile” will be remembered as the year the digital behemoths turned their guns on TV. Another week, another piece of research or PR is published which beats the brow of TV advertising as an ‘old fashioned and out-dated’ media. While TV often faces new and significant challenges from digital competitors these threats can be over-stated.

News

Is your media audit doing more harm than good?

Campaign results have never been more instantaneous, readable and actionable, YET media auditing is still measured in the same way it was over 40 years ago. Many brands are questioning its value, for two reasons - you’re being conditioned and you’re limiting your performance. So what’s the alternative? Modern day performance management is about setting FIVE tests and challenges for your media agency.

Opinion

95/5 – There’s more to media than transparency

Another day, another article on media transparency. It’s a hot topic understandably, but it’s not the only game in town.

Opinion

Five questions marketers need to ask their media partners now

Ryan Kangisser, digital partner of global media advisory firm MediaSense, provides five key questions that marketers should take to their agencies if they want to gain greater transparency in their relationship.

News

Dentsu notifies client Toyota of "irregularities" around media transactions in Japan

Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry

Opinion

10 essential media 'to-do's' for marketers in 2017

As you develop your plans for 2017, we’ve prepared a top 10 list of media ‘to-do’s’ for marketers. You will be making many strategic decisions but this list is designed to ensure you're better equipped to fully optimise your media budgets in 2017.

News

Graham Brown judges Campaign Media Awards 2016

Graham Brown, Director and Co-Founder of MediaSense has been asked to be part of the judging panel for this year's Campaign Media Awards.

Opinion

Whose conflict is it anyway?

The fundamental issue which lies at the heart of the ANA’s recent Media Transparency Report is this: media agencies have failed to manage conflicts of interest which have arisen by virtue of their position in the media value chain.