News & Insights

Programmatic advertising brings opportunity to brands

Ryan Kangisser, managing partner at Stack I/O, adds his views to Raconteur's piece on programmatic trading, and the reasons why some brands are hesitant to adopt the media buying method.

News

“Rebuilding trust will require some give and take on all sides. One key way of doing this is to have high, common standards.”

Featured in Marketing Week, MediaSense advisor Bob Wootton gives his opinion on how new media auditing standards will restore client-agency trust.

Opinion

Should brands employ a chief media officer in-house?

Media experts across agencies, brands and advisors including MediaSense’s Graham Brown give commentary on the ANA recommendations to brands of employing an in-house chief media officer, as featured in Campaign.

Opinion

Should brands use a Big Four firm to audit their agency?

An article in Campaign citing how we proposed an industry code of practice last week recommending that "all individuals involved in compliance auditing must be bound by a recognised professional code of conduct – e.g. Association of Chartered Certified Accountants".

Opinion

MediaSense calls for code of professional conduct among media auditors to inject trust and stability back into the market

Graham Brown contributes to commentary in Campaign on the current levels of mistrust around actual or perceived conflicts of interest within “auditors” causing a gaping wound between client and agency relationships

News

MediaSense publishes an industry Code of Practice following the ANA report

Graham Brown outlines recommendations that cover advertisers, media agencies, buying groups and advisors in Campaign magazine.

Opinion

Be careful what you wish for

Media agencies have always trodden a fine line between neutrality and self-interest, in their hybrid role as investment advisers and commercial traders. But as they vie for the pivotal role in brand communications management, they appear to be putting this status in jeopardy as they continue on their path of self-imposed metamorphosis from buyer to vendor. This article explores the new dynamic emerging between client and agency.

News

Bob Wootton joins advisory board of MediaSense

The former ISBA director of media and advertising, Bob Wootton, has this week taken a role on the advisory board of MediaSense

News

MediaSense manages Erstebank and Austrian Savings Bank media agency tender

Erste Group Bank AG has put its yearly estimated 40 million euro media account for the CEE region (Czech Republic, Slovakia, Hungary, Romania, Croatia, and Serbia), together with the Austrian savings banks in Austria, up for review.