News & Insights

Look before you leap: 5 essentials for reviewing your media agency

2015 was the biggest year of media pitches in living memory. Almost $30b of media budgets were put up for grabs, that’s a third more than the year before. There is no one-size fits-all approach in designing and managing a modern day media pitch. So what are the pre-requisites of a successful review process ?

News

MediaSense runs pitch for Aviva’s £60m media review

Aviva has put its estimated £60 million global media account up for review for the first time in six years.

News

Preparing for media in 2020, Graham Brown outlines 7 to-do’s for marketers

Our top to-do’s for marketers preparing for the 2020 media ecosystem.

Opinion

Jekyll or Hyde? You decide

The opportunity for growth for media agencies – the adaptation and distribution of dynamic content - is likely to be at the expense of the creative sector. Andy Pearch, MediaSense Co-founder and Director outlines changes in advertising technology.

News

Media2020 Report: Preparing for a very different media ecosystem

What will the media ecosystem look like in the future? The Media2020 initiative, in conjunction with ISBA and Ipsos Connect, addresses the important questions when considering the future of media, and provides marketers with the guidance they need on how to be successful in this very different media climate.

Opinion

Graham Brown writes for Forbes.com

Graham Brown discusses findings from our Media2020 study in his Forbes.com column.

Opinion

Dazed and confused

Recently, many of our clients have come to us with a similar question – what do I need to do now to be ready for a 2020 media environment? Our response was to devise a quant and qual research programme, Media2020, to provide some answers and to offer guidance on how marketing organisations can re-configure their media strategies successfully in a rapidly changing world.

News

AdAge covers our Media2020 CMO study

It’s "too risky" to outsource customer relationships and data. More than half of U.K. marketers expect to use fewer agencies in the future, according to a new report from MediaSense and the Incorporated Society of British Advertisers, the U.K.’s advertiser group.

News

Our CMO study Media2020 features in The Drum

Marketers want to strike deals with media owners not media agencies, with most (73 per cent) of the former expecting to ink more direct deals with the likes of Facebook and Netflix by 2020, according to a study.