MediaSense & ISBA are delighted to share our latest collaborative report, offering guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
25 March 2025
New research from MediaSense and the WFA reveals three out of four multinational brands are seeking to change their agency renumeration model in the next three years.
14 November 2024
The agency ecosystem is having to reinvent itself. Research from MediaSense & the WFA, finds an overwhelming proportion of major multinational brands looking to improve their agency model - with just 11% of respondents believing their current agency model fits their future needs.
23 October 2023
The largest study of its kind, a joint WFA and MediaSense report examining the challenges in global media talent management and retention.
23 October 2023
A WFA & MediaSense study amongst the WFA network, revealing a huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape.
23 October 2023
The latest IAB UK Digital Adspend report looks at H1 digital advertising spend for 2025. The study shows that the UK digital ad market saw 16% YoY growth with spend of £16.22bn – far outstripping UK GDP that returned to cautious growth of 0.5% YoY during the same period.
22 August 2024 More info
The advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and delivered by PwC’s Marketing & Media advisory team (now part of MediaSense), marks the first time that programmatic advertising supply chains have been mapped from end-to-end, anywhere in the world.
22 August 2024 More info
Providing marketers with a unique opportunity to meet leading start-ups and scale-ups across a range of emerging MarTech disciplines – our innovation sessions take place quarterly.
23 October 2023 Watch previous sessions and sign-up for incoming events
MediaSense's sixth and latest wave of Media 2025 research finds the media and advertising landscape in the ‘next phase of its evolution’ as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation. Transformation is progressing, but for many, it is still in its infancy with organisational structure cited as is the biggest blocker to transformation
16 April 2024
Released in March 2022, wave five discovered that brands had become ambitious – looking to evolve into more self-sufficient, data and integrated consumer-centric organisations. Current progress was varied, with brands running at different speeds, and in a constant state of transformation. Just 11% of global CMOs were confident that they had completed their digital transformation journey.
23 October 2023
Released in November 2021, Wave Four of MediaSense’s Media 20:20 research found CMOs believing they were too slow in transforming their media models. The report has an over-arching theme of self-sufficiency with advertisers looking to drive efficiency in their media models.
23 October 2023
MediaSense digital experts have authored a guide for advertisers on the practice of buying open web inventory via the major ad platforms and their Audience Extension Networks (AENs).
27 September 2024
MediaSense are delighted to share the second guide in our MediaSense Insights series, looking at the key stages in a pitch management process – covering the milestones for advertisers to consider before running a pitch.
23 October 2023
MediaSense experts have authored a guide focusing on the complexities in appointing a new media agency – covering the key milestones and workstreams to enable a seamless strategy for transition.
06 February 2024
With the increasing volume and value of proprietary media traded, MediaSense releases a timely and objective report – discussing potential benefits and best practice for advertisers.
23 October 2023
As featured in Ad Age, Digiday & Campaign, MediaSense’s global media agency study on how current pitch practices can be improved, and specifically how the evaluation criteria (used for selection) could change to drive greater differentiation and impact.
23 October 2023
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23 October 2023