News & Insights

Posts tagged: Analytics

Can blockchain technology fix programmatic transparency?

Three media blockchain projects have been announced in the space of just a few weeks - could this be the sign of things to come? Jon Bradshaw, MediaSense CTO, explains whether blockchain can provide the transparency that advertisers seek.

News

Impartiality and neutrality needed in the quest for improved ad standards

"If future research were to suggest pre-rolls as intrusive, would Google block these ads across their own sites?" Dan Brown, Senior Digital Advisor, gives his take on Google's recent ad-blocking service announcement on Chrome.

Opinion

INFOGRAPHIC: The 10 principles of programmatic

The ‘10 principles of programmatic governance’ act as a guide to help brands drive greater performance and transparency within the process. Download the infographic to better understand how you can take more control of your programmatic set-up.

Opinion

DECONSTRUCTING: Moat acquired by Oracle

Oracle's recent Moat acquisition goes under the microscope this week, drawing conclusions on why they have purchased the third-party verification vendor.

News

DECONSTRUCTING: Data Management Platforms (DMP) and the benefits of Identity Management

The latest in the deconstructing series looks at identity management, how it is used to create more personalised experiences and the benefits for marketers using the platforms.

Opinion

Focus on brand safety – The Great Google Fallout

“Brands and agencies alike have become increasingly frustrated with how technology companies have insisted on ‘marking their own homework’ and allowed brand safety standards to slip." As pressure mounts on Google over recent brand safety issues, we break down what the implications are for the industry; the brands that are considering their position and the reaction of media holding companies.

Opinion

WHITEPAPER: The UK TV Advertising Market: battered, bruised, broken?

In an industry worth over £5bn in 2016; the TV marketplace is one of the strongest advertising platforms in the UK. However, major market factors have the potential to impact the structure of the marketplace over the upcoming 12 to 24 months. This in-depth, industry whitepaper assesses the key market forces that will drive the TV advertising marketplace over the next two years.

News

Facing up to a crisis of confidence: Where do brands, agencies & tech go from here

The very public 'Big brands fund terror' investigation in The Times has shaken the media industry once again, but rather than talking around the issues and worry about them shouldn't we be tackling them? Ryan Kangisser writes exclusively for ExchangeWire on how brands need to not only acknowledge the problem but the steps they need to take to tackle this crisis of confidence.

News

How P&G's charter will change the media landscape

In light of P&G's Marc Pritchard media transparency charter, Andy Pearch features in Campaign highlighting what he expects will happen next and how the decision will change the media landscape for the better.

News

Is your media audit doing more harm than good?

Campaign results have never been more instantaneous, readable and actionable, YET media auditing is still measured in the same way it was over 40 years ago. Many brands are questioning its value, for two reasons - you’re being conditioned and you’re limiting your performance. So what’s the alternative? Modern day performance management is about setting FIVE tests and challenges for your media agency.

Opinion

Be careful what you wish for

Media agencies have always trodden a fine line between neutrality and self-interest, in their hybrid role as investment advisers and commercial traders. But as they vie for the pivotal role in brand communications management, they appear to be putting this status in jeopardy as they continue on their path of self-imposed metamorphosis from buyer to vendor. This article explores the new dynamic emerging between client and agency.

Opinion

Jekyll or Hyde? You decide

The opportunity for growth for media agencies – the adaptation and distribution of dynamic content - is likely to be at the expense of the creative sector. Andy Pearch, MediaSense Co-founder and Director outlines changes in advertising technology.