Posts tagged: Analytics
Chanel tops the best performing TV campaigns of week 39.
BMW Mini tops the best performing TV campaigns of the week.
The Out of Home sector is more buoyant than ever before, but with significant challenges on the horizon. James Glendennan shares his point of view on the challenges and steps needed to ensure it remains a key media channel.
Is the media auditing market heading for disruption? Andy Pearch discusses the 'modern media audit', where data analytics, customisation, speed and transparency are king.
Volkswagen’s Skoda Karoq tops the best performing TV campaigns of the week.
MediaSense launches TViQ™, the UK’s fastest TV campaign evaluation tool, to give brands fast insights and complete visibility of their TV performance.
"Their engagement in the CPC and voice-activated search spaces means they are challengers in both existing, and emerging spaces." Featuring in Mediatel, Theo Johnson shares his thoughts on Amazon becoming the next big advertising challenger to the Duopoly.
As advertising costs soar and TV audiences become harder to reach, MediaSense's James Glendennan outlines the steps brands are taking to maximise returns without compromise on campaign cost and quality.
As featured in ExchangeWire, Ryan Kangisser discusses the dramatic transformation of marketer operating models, and the characteristics of successful brand adaptation.
When you look a little more closely at how video is measured, things begin to unravel...Theo Johnson, Digital Director explains what brands need to consider in order to deliver insightful video performance.
MediaSense is proud to be supporting The Open University through the pitch process as they look to evolve their brand and drive growth.
With the industry barometer showing no ease up in pressure, another challenge that has arisen is around big agencies moving to cut out the Ad Tech middlemen in order to justify their existence. But are they that easy to shake off?
