News & Insights

Posts tagged: Campaign

Campaign’s 2021 TV Advertising Summit: 10 Key Take-homes
Opinion

Campaign’s 2021 TV Advertising Summit: 10 Key Take-homes

Reimagining TV for a connected future - Matt Chapman looks at the ‘need to know’ take-homes from Campaign’s 2021’s TV Advertising Summit.

MediaSense Supports Honda Motor Europe In Pitch Process – UM Named Media Agency of Record
News

MediaSense Supports Honda Motor Europe In Pitch Process – UM Named Media Agency of Record

UM has been appointed media Agency of Record for Honda Motor Europe. MediaSense are proud to have supported Honda in the pitch management process.
Campaign’s Breakfast Briefing: Post-Covid Transformation Continues
News

Campaign’s Breakfast Briefing: Post-Covid Transformation Continues

James Glendennan summarises key the themes from Campaign’s recent breakfast briefing event.

MediaSense Supports Sanofi in its Global Media Agency Review
News

MediaSense Supports Sanofi in its Global Media Agency Review

MediaSense are proud to have supported French pharmaceutical giant, Sanofi in its recent global media agency review.
MediaSense Are Proud To Support JDE Peet’s With Global Media Review
News

MediaSense Are Proud To Support JDE Peet’s With Global Media Review

Havas Media Group has been awarded the international media account for JDE Peet’s, the world's largest pure-play coffee and tea giant behind the Jacobs, Tassimo, Douwe Egberts and Kenco brands.
European Regulator Rules Online Advertising GDPR Breach – Advice for Advertisers
News

European Regulator Rules Online Advertising GDPR Breach – Advice for Advertisers

With regulators ruling IAB Europe’s Transparency & Consent Framework is in breach of laws protecting people’s data privacy, MediaSense experts outline advice for advertisers:
Key New Hires for MediaSense as it Expands Client and Business Operations Teams
News

Key New Hires for MediaSense as it Expands Client and Business Operations Teams

Key New Hires for MediaSense - Aparna Potdar joins MediaSense as Head of Operations, Nicola Poynter joins as Head of Products and Julian Smith joins as Business Director.
MediaSense in the press: Dentsu Aegis planning and buying move ‘makes sense’
News

MediaSense in the press: Dentsu Aegis planning and buying move ‘makes sense’

MediaSense Director and Co-founder, Graham Brown shares his views on Dentsu Aegis Network’s move to bring its UK planning and buying teams back together.

Perrigo appoints Wavemaker for media planning in European and Australian markets
News

Perrigo appoints Wavemaker for media planning in European and Australian markets

Perrigo has appointed Wavemaker for media planning in both the European and Australian markets. MediaSense are proud to have worked alongside Perrigo to run this latest review.
MediaSense in the press: IPG Mediabrands CEO Daryl Lee – Media agencies are ‘moving away from scale to strategic capabilities’
News

MediaSense in the press: IPG Mediabrands CEO Daryl Lee – Media agencies are ‘moving away from scale to strategic capabilities’

MediaSense Director and Co-founder, Graham Brown shares his views on the strategic capabilities of IPG Mediabrands.

Macmillan Cancer Support appoints Publicis Media’s Zenith to handle UK media planning and buying
News

Macmillan Cancer Support appoints Publicis Media’s Zenith to handle UK media planning and buying

Macmillan Cancer Support has awarded its media account to Zenith UK. MediaSense are proud to have worked alongside Macmillan Cancer Support to run this latest review.
MediaSense in the press: What Disney’s media decision says about adland right now
News

MediaSense in the press: What Disney’s media decision says about adland right now

A view from MediaSense Co-founder and Director, Graham Brown on Disney’s media decision to split the majority of its global media between Publicis and Omnicom.