News & Insights

Posts tagged: Digital Auditing

MediaSense Insights: Audience Extension Networks – A Guide for Advertisers
News

MediaSense Insights: Audience Extension Networks – A Guide for Advertisers

The fourth guide in the MediaSense Insights series. For this fourth instalment we provide a guide on the practice of buying open web inventory via the major ad platforms and their Audience Extension Networks (AENs).

Adalytics Report & Colossus SSP Claims: Questions for Advertisers, Agency & Ad Verification Partners
News

Adalytics Report & Colossus SSP Claims: Questions for Advertisers, Agency & Ad Verification Partners

Following an Adalytics report questioning the accuracy and transparency of Colossus SSP's metrics, Jamie Richards outlines the key questions advertisers should be asking.
Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites – 2024 Update
News

Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites – 2024 Update

A year after issues with MFA sites were first exposed, Marie Peters provides a timely update on MFA best practice for advertisers.
Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation
News

Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation

A continuation of 10 years of landmark research, capturing industry insights and perspectives from both brands and agencies. Our latest 2024 report focuses on transformation, measurement, agency partnerships & talent.
In the Press: Marketing’s Quest for Digital Ad Transparency
News

In the Press: Marketing’s Quest for Digital Ad Transparency

Industry views on the challenges that need to be overcome to achieve marketers' renewed goal for digital transparency, with commentary from Ryan Kangisser.
IAB Connected Commerce: Key Take-Homes
Opinion

IAB Connected Commerce: Key Take-Homes

Kelly O'Neill, Digital Director, summarises the main take-aways from the Interactive Advertising Bureau's first 'Connected Commerce Summit'.
Three Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites
News

Three Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites

Jamie Richards outlines three steps that advertisers can take to avoid 'Made for Advertising' (MFA) sites.
MediaView – September 2022
News

MediaView – September 2022

Why Media Auditing is about to enter its renaissance period, how brands can make conscious ESG choices that matter and...are the walls set to fall on the tech monopolies? MediaSense's newsletter, MediaView, is live.

Are the Walls Set to Fall Down on Tech Monopolies?
News

Are the Walls Set to Fall Down on Tech Monopolies?

Jamie Richards discusses mounting evidence that suggests tech walled gardens may be coming down, with greater optionality being ushered in through stealth and design.
MediaSense Launches Wave Five of Media 20:20 Research – Only 11% of Global CMOs Confident That They Have Completed Digital Transformation Journey
News

MediaSense Launches Wave Five of Media 20:20 Research – Only 11% of Global CMOs Confident That They Have Completed Digital Transformation Journey

MediaSense launches latest research study, Media 2025.

Advertiser Strategy for a Cookieless Future: What Should I be Doing Right Now?
Opinion

Advertiser Strategy for a Cookieless Future: What Should I be Doing Right Now?

Advertisers may have some added time on their side but that should not mean a pause in preparation for the cookieless future.

MediaSense Launches Next Generation Media Auditing Platform, DiPA™ (Digital Performance Analytics)
News

MediaSense Launches Next Generation Media Auditing Platform, DiPA™ (Digital Performance Analytics)

Innovative digital evaluation solution enables advertisers to unlock incremental performance and value from their investments.