Posts tagged: Graham Brown
MediaSense Director and Co-founder, Graham Brown shares his views on the strategic capabilities of IPG Mediabrands.
A view from MediaSense Co-founder and Director, Graham Brown on Disney’s media decision to split the majority of its global media between Publicis and Omnicom.
Diageo has called a global media review as it seeks to be "at the forefront of media planning and data-driven marketing". MediaSense are proud to be supporting Diageo during this global media review.
Novartis has selected Starcom as its global media planning and buying agency. The account will cover 50 markets around the world. MediaSense are proud to have worked alongside Novartis to run this latest media review.
A view from MediaSense co-founder, Graham Brown for Campaign Magazine on how changes in consumer habits and new competitors are forcing brands to rethink both their marketing and agency models.
A view from MediaSense co-founder, Graham Brown on Digiday’s latest research into client-agency relationships.
UM has won Just Eat’s global media planning and buying account in ten countries, including the UK. Just Eat appointed MediaSense to run this latest pitch review.
Is output pricing the way forward for agency remuneration? MediaSense Co-founder, Graham Brown looks at five key areas to be aware of.
A view from Mediasense's Co-founder, Graham Brown on Sir Martin Sorrell’s new digital-only venture, S4 Capital.
MediaSense are proud to have worked alongside the Co-op, ensuring support at every stage of the pitch process.
"All too often strategy is an incoherent collection of ideas ‘bound together’ by a bewildering array of tech and tools." Graham Brown shares his views on the diminished role for strategy in media pitches.
"Start as you mean to carry on." As Sorrell makes the first acquisition for S4 Capital in MediaMonks, Graham Brown shares his thoughts with Campaign.
