News & Insights

Posts tagged: Graham Brown

Transparency – does it come with a cost?

adidas' Simon Peel took the subject head-on with MediaSense's Graham Brown at the Festival of Media Global, discussing collaboration, synchronicity and moving away from vanity KPI’s to deliver better business outcomes.

News

Accenture faces conflict of interest and questions over buying programmatic and auditing media

"If Accenture want to be a solutions provider, they can’t also be marking competitors’ homework.” Featuring in Campaign, Graham Brown highlights the conflict of interest of a consultant with both a buying and auditing unit.

News

What WPP’s board should do next: 10 prescriptions for business after Sorrell

"Don't panic, focus on what the clients' really want." Featuring in Ad Age, MediaSense Co-founder Graham Brown shares his views on the next steps WPP's board should take for life after Sorrell.

News

MediaSense and adidas take to the Mainstage at Festival of Media Global

Graham Brown, Co-founder of MediaSense and Simon Peel, Global Media Director, adidas will discuss why agency operating models are in a state of flux, and how marketers are responding to the evolving dynamic to take more control of their media eco-systems.

Opinion

Focus on brand safety – The Great Google Fallout

“Brands and agencies alike have become increasingly frustrated with how technology companies have insisted on ‘marking their own homework’ and allowed brand safety standards to slip." As pressure mounts on Google over recent brand safety issues, we break down what the implications are for the industry; the brands that are considering their position and the reaction of media holding companies.

Opinion

Should more media owners disclose agency rebates?

In light of more media owners coming forward and disclosing rebate and discount deals in place with agencies, Graham Brown features in Campaign alongside other industry experts answering the question, "should more media owners come forward and disclose agency rebates?"

News

The Sun reveals 2016 rebates and discounts topped £8m

"It is making the opaque more transparent," Graham Brown, co-founder of MediaSense, believes the decision by News Group Newspapers to release rebate numbers is a step in the right direction. As featured in Campaign.

News

The great media agency transparency debate

"Just because a system has to evolve does not necessarily mean it is broken." As featured in Campaign, Graham Brown and leading figures in the industry react to Scott Moorhead's explosive claims last week that the media agency model is "broken".

News

MediaSense judge Grand Prix for CMA International Content Marketing Awards

"The integrated use of media, data and technology to power the creation and delivery of content ideas has been truly fascinating." Graham Brown, co-founder, was invited to be part of the judging panel for the CMA International Content Marketing Awards 2016 Grand Prix prize.

News

Dentsu notifies client Toyota of "irregularities" around media transactions in Japan

Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry

News

Graham Brown judges Campaign Media Awards 2016

Graham Brown, Director and Co-Founder of MediaSense has been asked to be part of the judging panel for this year's Campaign Media Awards.

News

Preparing for media in 2020, Graham Brown outlines 7 to-do’s for marketers

Our top to-do’s for marketers preparing for the 2020 media ecosystem.