Posts tagged: In the Press
Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry
Ryan Kangisser, managing partner at Stack I/O, adds his views to Raconteur's piece on programmatic trading, and the reasons why some brands are hesitant to adopt the media buying method.
Featured in Marketing Week, MediaSense advisor Bob Wootton gives his opinion on how new media auditing standards will restore client-agency trust.
Media experts across agencies, brands and advisors including MediaSense’s Graham Brown give commentary on the ANA recommendations to brands of employing an in-house chief media officer, as featured in Campaign.
An article in Campaign citing how we proposed an industry code of practice last week recommending that "all individuals involved in compliance auditing must be bound by a recognised professional code of conduct – e.g. Association of Chartered Certified Accountants".
Graham Brown contributes to commentary in Campaign on the current levels of mistrust around actual or perceived conflicts of interest within “auditors” causing a gaping wound between client and agency relationships
Aviva has put its estimated £60 million global media account up for review for the first time in six years.
Our top to-do’s for marketers preparing for the 2020 media ecosystem.
Graham Brown discusses findings from our Media2020 study in his Forbes.com column.
It’s "too risky" to outsource customer relationships and data. More than half of U.K. marketers expect to use fewer agencies in the future, according to a new report from MediaSense and the Incorporated Society of British Advertisers, the U.K.’s advertiser group.
Marketers want to strike deals with media owners not media agencies, with most (73 per cent) of the former expecting to ink more direct deals with the likes of Facebook and Netflix by 2020, according to a study.
