Posts tagged: ISBA
Eva Landuyt and Ian Anders recently spoke at ISBA's Procurement group, COMPAG.
Author Sam Tomlinson shares what he has learned since the report was first published
The study answers the question: what does my programmatic supply chain look like and how can I assess its value in terms of working media?
Join MediaSense experts, James Glendennan, Ian Anders and Marcus Chomyszyn for a webinar on Managing Media Performance & the Impact of COVID-19.
In the March edition of MediaView Marcus Chomyszyn looks at the steps advertisers can take as Google announces that it will block all third-party cookies in Chrome within the next two years, Ian Anders looks at the importance of audience-based TV campaign optimisation and Andrea Bernhardt discusses in-housing on the Marketing Society podcast.
ISBA and MediaSense form strategic partnership to provide new perspectives on media transformation and digital/media performance measurement.
In the March edition of MediaView we cover Google’s switch to First Price Auctions, the pros and cons of output pricing, review the recent ISBA Annual Conference and take a look at changes in the UK TV market
A view from MediaSense co-founder, Andy Pearch on the key themes and standout speakers from the 2019 ISBA Conference.
Industry leading Media Framework for client/agency partnerships best practice
MediaSense helps ISBA with new media contract for advertisers
The scale of online ad fraud is simply unknowable, according to the IAB – one of the key organisations tasked with helping put the issue right.
