Posts tagged: Media Management
A recent study by the WFA & MediaSense found a substantial number of major multinational brands are striving to refine their agency model.
MediaSense are proud to have supported General Mills in its global media review
MediaSense and the WFA launches 'Future of Media Agency Models' study - looking into how brands are evolving their agency models to better align with their ever changing needs.
The second guide in the MediaSense Insights series. For this second instalment we look at the key stages in a pitch management process – covering the milestones for advertisers to consider before running a pitch.
Kelly O'Neill, Digital Director, summarises the main take-aways from the Interactive Advertising Bureau's first 'Connected Commerce Summit'.
Replay a recording from MediaSense's fifth Innovation Series featuring Fifty, Hashting and Loops.
MediaSense supports KraftHeinz in agency selection process.
Recent findings by Adalytics re-enforce the need for ad-quality due diligence to limit wastage – Victoria Jarecka looks at the key considerations for advertisers
MediaSense UK Business Director, Ian Anders, summarises the key themes from Campaign's latest Media 360 event
MediaSense launches ‘Pitch Smart’ – a global media agency study on how current pitch practices can be improved, and specifically how the evaluation criteria (used for selection) could change to drive greater differentiation and impact.
MediaSense launches MediaSense Insights - a series of short-form, single-topic reports. The first instalment looks at the challenges and opportunities in the use of Proprietary Media.
Research into the future of agency models, session four of MediaSense's Innovation Session & MediaSense at the ANA. MediaSense's May newsletter is now live.
