News & Insights

Posts tagged: Media Measurement

MediaView – February 2021
News

MediaView – February 2021

A digital transformation focused Q&A with Leonardo Oliveira, Julian Smith looks at how to plug potential revenue gaps with best practice measurement and analytics and Matthew Chapman wraps up key take homes from Campaign’s 2021’s TV Advertising Summit.

Campaign’s 2021 TV Advertising Summit: 10 Key Take-homes
Opinion

Campaign’s 2021 TV Advertising Summit: 10 Key Take-homes

Reimagining TV for a connected future - Matt Chapman looks at the ‘need to know’ take-homes from Campaign’s 2021’s TV Advertising Summit.

Leonardo Oliveira Q&A: Digital Transformation in 2021 and Beyond
Opinion

Leonardo Oliveira Q&A: Digital Transformation in 2021 and Beyond

A Q&A with MediaSense's Digital Strategy Director, Leonardo Oliveira on how brands are accelerating yet repurposing digital transformation in 2021 and beyond.

Campaign’s Breakfast Briefing: Post-Covid Transformation Continues
News

Campaign’s Breakfast Briefing: Post-Covid Transformation Continues

James Glendennan summarises key the themes from Campaign’s recent breakfast briefing event.

MediaSense in the Press: Taking Remuneration Seriously – The Time Has Come
News

MediaSense in the Press: Taking Remuneration Seriously – The Time Has Come

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views on agency remuneration in 2021.

Webinar – Procurement and the Intersection of Digital, Data, Measurement and Value
News

Webinar – Procurement and the Intersection of Digital, Data, Measurement and Value

David Strome share’s key take-homes from roundtable on the challenges and opportunities for procurement leaders.

Powering Up UK Advertising
Opinion

Powering Up UK Advertising

Research report identified a circle of creativity, talent and reputation at the heart of UK advertising exports success.
Facebook Boycott – Where Does Your Brand Stand?
Opinion

Facebook Boycott – Where Does Your Brand Stand?

As major brands boycott Facebook advertising Laura Musto looks at the implications for the platform.

Programmatic Supply Chain Transparency Study: Reflections One Month On
Opinion

Programmatic Supply Chain Transparency Study: Reflections One Month On

Author Sam Tomlinson shares what he has learned since the report was first published
ISBA Programmatic Supply Chain Transparency Study Released
News

ISBA Programmatic Supply Chain Transparency Study Released

The study answers the question: what does my programmatic supply chain look like and how can I assess its value in terms of working media?

The Impact of COVID-19 on Global Media Strategy
News

The Impact of COVID-19 on Global Media Strategy

As the COVID-19 situation unfolds, MediaSense and our global partner network have come together to explore the potential effects that this economic uncertainty will have on advertising channels and local markets.

WARC – Economic Uncertainty and Media Planning Strategy
News

WARC – Economic Uncertainty and Media Planning Strategy

MediaSense experts write for WARC, assessing the impact of COVID-19 on the global media ecosystem.