Posts tagged: Media Measurement
In the March edition of MediaView Marcus Chomyszyn looks at the steps advertisers can take as Google announces that it will block all third-party cookies in Chrome within the next two years, Ian Anders looks at the importance of audience-based TV campaign optimisation and Andrea Bernhardt discusses in-housing on the Marketing Society podcast.
Ian Anders looks at the importance of audience-based TV campaign optimisation.
MediaSense Analysts Ben Parnall and Anita Barnett round up the key stories in media and marketing.
A Q&A with Andrea Bernhardt, MediaSense’s Strategy Director on the future of media transformation, global operating models and the challenges for CMOs in 2020.
Marcus Chomyszyn addresses recent industry commentary regarding Facebook costs and considers if there is cause for concern for advertisers.
In December, Amazon live streamed its inaugural round of Premier League football, marking the first time Amazon Prime Video had run conventional TV ad breaks in the UK. Joe Boulter investigates the ROI.
MediaSense experts outline the trends that have challenged both brands and agencies in 2019, and that are set to continue for 2020.
In the December edition of MediaView our experts outline the trends that have challenged both brands, and agencies in 2019. We break down Google’s announcement to restrict contextual content category information and investigate heavy cost inflation in the TV advertising market.
Marcus Chomyszyn breaks down Google’s announcement that it will restrict contextual content category information from February 2020.
Max Youngman and James Glendennan look at heavy cost inflation in the TV advertising market.
Alexis Scott looks at the future of subscription video on demand services for both the consumer and advertiser.
MediaSense UK Client Director, Ian Anders looks at how OOH’s digital transformation and owner investment is increasing the size and quality of audiences.
