Posts tagged: Partners
Ryan Kangisser notes that agencies’ cookieless solutions are rapidly evolving and becoming central to their go-to-market aprproach.
Ryan Kangisser comments on the dominance in EMEA global media spend across 2024.
Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.
Ryan Kangisser comments on global independent agency PMG reclaiming the top spot in Campaign's final 2024 indie media rankings.
As brands re-evaluate climate commitments, some media agencies are doubling down on sustainability. Ryan Kangisser comments.
Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.
The appointment follows Omnicom buying IPG Mediabrands' parent-company Interpublic, to create a “premier marketing and sales company".
Digiday's latest Media Buying Briefing looks at the implications of Omnicom’s IPG purchase, including if it doesn’t happen.
Omnicom’s plan to acquire Interpublic Group has shaken the advertising industry, adding potential uncertainty to ongoing and upcoming agency reviews.
Ad Age reports on Johnson & Johnson awarding its media business to WPP.
R3 Acquisition, Agency Remuneration Study launches & Mastering an Award Winning Media Entry. MediaSense's November newsletter is now live.
Kellanova reappoints Carat as its European media agency.
