Posts tagged: Pitch Management
Ryan Kangisser comments on the dominance in EMEA global media spend across 2024.
Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.
The appointment follows Omnicom buying IPG Mediabrands' parent-company Interpublic, to create a “premier marketing and sales company".
AA appoints the7Stars and Jellyfish to manage its media space in the UK in MediaSense supported pitch.
Omnicom’s plan to acquire Interpublic Group has shaken the advertising industry, adding potential uncertainty to ongoing and upcoming agency reviews.
Ad Age reports on Johnson & Johnson awarding its media business to WPP.
Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.
Ryan Kangisser comments on the negative impacts of constant pitching, and the growing need for reform.
Kellanova reappoints Carat as its European media agency.
The AA has shortlisted six agencies to handle its UK media account, in a review supported by MediaSense.
MediaSense’s Sam Tomlinson suggests fewer companies are treating brand marketing as an afterthought.
Q&A with Sam Tomlinson - Chief Client Officer, Future Marketing Operating Models & Guide to Audience Extension Networks. MediaSense's October newsletter is now live.
