Posts tagged: Proprietary Media
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including MediaSense.
Digiday examines the various viewpoints around the practice of principal media and its implications for marketers, with commentary from Cyd Falkson.
MediaSense launches MediaSense Insights - a series of short-form, single-topic reports. The first instalment looks at the challenges and opportunities in the use of Proprietary Media.
