Posts tagged: Ryan Kangisser
Digiday explores how CMOs are navigating the issue of transparency around agency profit models, with commentary from Ryan Kangisser.
With the ability for AI to improve media agency efficiencies, marketers are looking at how this will impact cost savings and remuneration, with commentary from Ryan Kangisser.
Industry views on the challenges that need to be overcome to achieve marketers' renewed goal for digital transparency, with commentary from Ryan Kangisser.
This year's anticipated 'Mediapalooza' is expected to be delayed until 2025, as advertisers reconsider strategies and agency partnerships.
WFA partners reflect on what they think marketing will look like in 2024, with Ryan Kangisser noting speed & integration key to improving ways of working.
ISBA partners reflect on what they think marketing will look like in 2024, with commentary from Ryan Kangisser noting that speed and integration will be key to improving ways of working.
More brands are looking to directly handle their AdTech contracts in order to gain greater oversight of their supply chains, despite this typically being handled by agencies.
"What makes you passionate about working in media?" is a significant question for media industry leaders as it reflects a drive to pursue work with genuine passion.
Ryan Kangisser joins The Media Leader Podcast to discuss the reaction to the WFA & MediaSense Future of Media Agency Models report and its impact in 2024.
MediaSense and the WFA launches 'Future of Media Agency Models' study - looking into how brands are evolving their agency models to better align with their ever changing needs.
How agencies large and small are now finding new ways to maintain their importance.
MediaSense launches ‘Pitch Smart’ – a global media agency study on how current pitch practices can be improved, and specifically how the evaluation criteria (used for selection) could change to drive greater differentiation and impact.
