News & Insights

Posts tagged: Ryan Kangisser

MediaSense & The WFA Announce Media Transformation Partnership
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MediaSense & The WFA Announce Media Transformation Partnership

We are proud to announce that MediaSense has been appointed as the Media Transformation partner to the World Federation of Advertisers (WFA).

ISBA Partner Predictions for 2023
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ISBA Partner Predictions for 2023

ISBA Partners reflect on what they think marketing will look like in 2023, with commentary from Ryan Kangisser noting 2023 as a year of ‘less talk and more action’.
MediaSense in the Press: Advertisers Shifting In-housing Efforts to Gain More Ad Spend Control
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MediaSense in the Press: Advertisers Shifting In-housing Efforts to Gain More Ad Spend Control

Digiday explores what solutions surrounding cost-effectiveness have started to arrive, given the shifts in Ad-Industry budgets.
MediaSense in the Press: Digiday – Media Buying Briefing
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MediaSense in the Press: Digiday – Media Buying Briefing

Digiday looks at the changes in media consumption and how these changes have brought about ‘lo-fi rebundling'.

MediaSense in the Press: Ad Industry Shifts 2023 Budgets as Recession Now Looks Inevitable
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MediaSense in the Press: Ad Industry Shifts 2023 Budgets as Recession Now Looks Inevitable

Digiday reports on industry budget shifts as a recession looms. Ryan Kangisser, Managing Partner, Strategy at MediaSense contributes.

MediaSense in the Press: M&A Shows no Signs of Letting up Despite Economic Headwinds
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MediaSense in the Press: M&A Shows no Signs of Letting up Despite Economic Headwinds

Digiday's Michael Burgi looks at the state of media buying briefing with commentary from Ryan Kangisser, Managing Partner, MediaSense.

WFA and MediaSense Global Talent Report Launches – Media Industry Facing “Worst-Ever” Talent Crisis
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WFA and MediaSense Global Talent Report Launches – Media Industry Facing “Worst-Ever” Talent Crisis

Findings from the largest study into Global Media Talent, run in partnership with the World Federation of Advertisers.

MediaSense at Cannes – Media’s Got Talent?
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MediaSense at Cannes – Media’s Got Talent?

MediaSense were delighted to reveal some of the key headlines and take part in a panel discussion onsite at Cannes.

‘Forecasts on Quicksand’: Ad Spending Slows as Advertisers Wade Through Economic Uncertainty
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‘Forecasts on Quicksand’: Ad Spending Slows as Advertisers Wade Through Economic Uncertainty

Digiday reports on the current wave of economic decline and uncertainty.

‘Cost Conscious Consumers, Restrictive Economy’: Advertising’s Tough Ride in 2022
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‘Cost Conscious Consumers, Restrictive Economy’: Advertising’s Tough Ride in 2022

Digiday reports on cost conscious consumers and the restrictive economy.
MediaSense at the ANA’s Global Day of Learning
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MediaSense at the ANA’s Global Day of Learning

MediaSense will feature in the Masters Sessions, sharing key learnings from the latest wave of MediaSense’s Media 20:20 program, Media 2025.

In the Press: ‘More Self-Sufficient’: The Changing (yet again) and Increasingly Challenging Role of the CMO
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In the Press: ‘More Self-Sufficient’: The Changing (yet again) and Increasingly Challenging Role of the CMO

Digiday reports on the reinvention of the CMO in the current, disruptive climate. Ryan Kangisser, Managing Partner, MediaSense contributes.