News & Insights

Posts tagged: Sam Tomlinson

Advertisers Embrace Conservative Media in the New Trump Era
Opinion

Advertisers Embrace Conservative Media in the New Trump Era

Sam Tomlinson comments on advertisers re-investment into conservative media.

Managing Supplier Complexity – 10 Key Considerations
News

Managing Supplier Complexity – 10 Key Considerations

MediaSense & ISBA launch our latest collaborative report, ‘10 Key Considerations in Managing Supplier Complexity,’ offering guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
MediaView – February 2025
News

MediaView – February 2025

How marketer priorities are shifting, 3 strategies for digital retail media success & steps to kick-start Your media sustainability goals. MediaView, MediaSense's latest newsletter is now live.

How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview
Opinion

How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview

With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.

Barb Appoints MediaSense & Snowflake for New Barb Data Hub
News

Barb Appoints MediaSense & Snowflake for New Barb Data Hub

Barb, the industry’s standard for understanding what people watch, announces its collaboration with MediaSense & Snowflake for the Barb Data Hub.

3 Collaboration Strategies for Digital Retail Media Success
Opinion

3 Collaboration Strategies for Digital Retail Media Success

Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.

In the Press: Nike’s Move to Brand Thinking Over ‘Quick Wins’
News

In the Press: Nike’s Move to Brand Thinking Over ‘Quick Wins’

MediaSense’s Sam Tomlinson suggests fewer companies are treating brand marketing as an afterthought.
‘The appetite for growth is clear, and I’m excited to build on that momentum’ – An introduction to Sam Tomlinson, Chief Client Officer
News

‘The appetite for growth is clear, and I’m excited to build on that momentum’ – An introduction to Sam Tomlinson, Chief Client Officer

MediaSense welcomes ex-PwC Partner, Sam Tomlinson as Chief Client Officer. Sam shares his reflections on the integration and transition one month on.
‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study
News

‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study

A Media Leader Q&A on ‘game-changing’ transparency research with Sam Tomlinson.

MediaSense Acquires PwC’s Marketing & Media Advisory Business
News

MediaSense Acquires PwC’s Marketing & Media Advisory Business

MediaSense, enters into an agreement to acquire PwC UK's Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in MediaSense.
How to Defend Your Brand Marketing Budget in a Downturn
Opinion

How to Defend Your Brand Marketing Budget in a Downturn

An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Second Programmatic Supply Chain Study
News

Second Programmatic Supply Chain Study

Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.